Annuity Guys Resources

Are 8 Percent Annuity Returns in 2025 Too Good to be True?

Annuity Salesman asks: “How would you like an eight percent compounded return? -Guaranteed!” Misled customer replies, “Where do I sign-up?”


Is the question/statement an outright lie? No, but it is one of the reasons so many people are confused about how annuities really work.


The five, six, eight, and even ten percent growth claims in the annuity world are most typically associated with a **guaranteed roll-up calculation that will be used to produce a payout number for a future lifetime income amount. Yes – that is a good thing and when annuities have been sold with the promise of producing a reliable future lifetime income, these calculations can be a valuable benefit. However, if a high return on your investment is expected based on these claims you will be disappointed.

Unfortunately, most annuity purchasers do not understand that the 8% percent roll-up is a future income growth formula that is not available to them as a lump sum withdrawal. Thus, potential annuity clients are pitched on a 8 percent compounded return; so, they often don’t comprehend that when the salesman says growth for future income, what the salesman really means is that you can only use the 8 percent roll-up number to calculate future income. You cannot make a withdrawal to get the whole amount with 8 percent growth and then go buy a new home in Florida.


In a prolonged low rate environment like we have been experiencing, it can be hard to just say NO when we hear some of these high rates of return that are not fairly explained. So, just be sure to clarify that the rate offered will generate an outcome that will meet your financial objectives.


The good news is that some annuity providers have seen the confusion that has arisen from these offerings; and are designing products that are easier to understand while prohibiting agents from using “unfair smoke and mirrors type marketing tactics” to produce more business.


Just remember what your mom always told you… “If it seems too good to be true, it probably is…”


Videos are educational and conceptual only and not a solicitation. They are not to be considered investment, insurance, tax or legal advice. It is recommended that you work with licensed professionals for individualized advice before making any important financial decisions. Annuities are not FDIC insured and their guarantees are based on the claims paying ability of the issuing insurance company. State Guarantee Associations, while offering specific protections, are not the same as FDIC insurance.

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