About Us

The Precision of a Seasoned Advisor

Annuity Guys® began in 2010 as a small Springfield, IL website and has since grown into the nationally recognized resource you know today—AnnuityGuys.org.

Over the years, the team has created more than 250 straight-talk videos and articles that unpack annuities and other retirement tools, helping thousands of visitors make smarter decisions with confidence.

Who We Are

Eric Judy

Founder, Series 65 Financial Planner, Licensed Insurance Agent

As a financial advisor, Eric is passionate about sharing his knowledge with clients. He is a lifelong learner with a demonstrated focus on enhancing his understanding and knowledge concerning all aspects of financial planning. By researching the latest strategies and exploring a multitude of products and their applications Eric is able to help guide clients through the complicated maze of saving, investing and spending.

Eric has clients in many stages of life although he has developed a specialty in the area of retirement planning. While many advisors focus on assisting clients with the accumulation of assets Eric focuses his efforts on helping to ensure that his clients are able to maintain a comfortable lifestyle in retirement by guiding them in the transition from savings to spending.

As an Investment Advisor Representative and Insurance Broker he strives to offer a balanced approach to retirement in meeting his clients’ financial goals. Eric believes in portfolio diversification focusing on a balance of growth, income, and protection. Stocks and bonds have a place in many clients’ portfolios depending on the client’s risk aversion, although, he prefers helping his clients protect their foundational income needs through the use of a more guaranteed income option¹, such as annuities, pensions and Social Security.

His annuity product knowledge has made him a resource for people nationwide, offering his insights and expertise into all things “annuity.”

Eric has been employed in the financial services area since 2003. He began his financial services career as a credit union manager before deciding to start his own financial advising practice in 2009.

Eric has a bachelor’s degree from Illinois State University and a master’s degree from the University of Illinois – Springfield. He is a graduate of the University of Wisconsin’s credit union management program. In 2016, Eric completed his Retirement Income Certified Professional coursework from the American College of Financial Planning and now holds a designation of RICP®.

Eric and his wife Anne have three children Allie, Jason, and Kathryn. They enjoy playing golf when the weather is conducive—and when the leaves start to change color they turn their attentions northward as passionate fans of the Chicago Bears.

Within the Springfield and Rochester communities the family participates in various activities. The family has been very involved in their church’s programs. Eric spends a large portion of his time outside of the office participating in the local Elks lodge, where he served as Exalted Ruler in 2013–14.

Eric Judy

Co-Founder

We're Here To Serve

No pressure. No cold calls. Just striving to deliver real, trustworthy guidance at your pace.

This approach starts at the top. Our founder, Eric Judy, built the company out of frustration with the financial industry’s high-pressure tactics and lack of transparency.

As the company’s founder, Eric brings the same customer-first mindset to every part of the experience. His mission is simple: empower people to make confident, well-informed decisions about their retirement.